Your online marketing campaigns have generated a substantial customer base for your agency. People have given you email addresses in exchange for things such as E-newsletters and free quotes. Their contact information gives you ample marketing opportunities that can grow your business. However, if the insurance email list is not updated and accurate, your agency is leaving money on the table.
Targeting the Wrong Customers
When you have an email list, you can up-sell and cross market your products. However, if the addresses are not correct or segmented, the right messages are being delivered to the wrong customers. For instance, you don’t want to send life insurance offers to people with home insurance. It’s important that customers receive offers focused on their needs and that can’t happen with an outdated email database.
Email security services and Internet service providers take spam very seriously. If you have a significant number of unsubscribes, spam complaints or undelivered messages, your email account can be suspended. Sending out campaigns to an unqualified audience can also result in penalties, fines and lackluster marketing results.
You put in a lot of time and effort into growing your customer database. Your insurance email must be well-maintained and updated with the correct details. By doing so you can effectively cross-market, improve client retention and boost sales.