Does Your Insurer’s Website Design Measure Up?


As a policyholder, you are entitled to have access to a certain caliber of services that makes managing your policies easy and convenient. When you visit your insurer’s website, if you have trouble navigating through it or you don’t feel quite secure using it because of privacy concerns, it may be time for you to take a look at a different insurer. After all, every aspect of your experience with insurance agency website design should instill security and familiarity, not wariness, distrust and unease.

Even if you don’t plan to use their online services very often, that doesn’t mean that their websites don’t matter. You can tell a lot about an insurer by how well it maintains its websites. You’ll want to reconsider who you have insuring you if their insurance agency website design exhibits any of the following behaviors:

  • Loads slowly
  • Persistent error messages
  • Not user-friendly
  • Not very responsive
  • Turns you off from using it

It is important for you to remember that website design counts. It can help you to weed the not so great companies from the best. Insurance companies that have agents who reach out to offer assistance while you are online are insurers who care are about providing good services and experiences. Ease of communication and accessibility are other important features that your insurer’s insurance agency website design should have.