A strong online presence is good for anyone in business as more and more, consumers are making a large percentage of purchases over the Internet. After all, why spend time and money driving from store to store, or business to business, when practically everything can be done on a computer right at home? Most agents today are well aware of the importance of a good website, which gives prospects the ability to not only get in touch, but to learn more about the products and services being offered. Very few continue to rely heavily on the older, traditional methods of client and prospect engagement, such as cold calling and direct mail.
The importance of a high quality website
It’s important for agencies to take their time when considering the available options for creating websites for insurance agents. After all, the site is a representation of the company, so this is something that needs to be done correctly the first time around. An agency can have the site designed in-house by IT pros who have a working knowledge of how the company does business, or they can hire a full-service website designer that knows a thing or two about marketing solutions for insurance agents.
In the latter case, the pros are that the company has flexibility in the look and feel of the site, are hands-off, allowing them to tend to other pressing business and issues, and will (in most cases) be getting the advice and expertise of a company that has years of experience working on web design.
On the negative side, many services use templates, meaning that their design and content can be very similar from one site to the next, which means it can prove difficult to make even the smallest changes. Also, these companies charged a monthly fee for their services, and the agency ends up with less overall control.
Having the skill to design websites for insurance agents in-house (or hiring a freelance person) allows for full control over the project from beginning to end. Every decision belongs to the owners on everything, from the layout and the color scheme, to any content and so much more.
The truth of the matter is that no one knows the company better than the people who work there. By having full control from beginning to end allows for easy to make changes and updates, full customization to meet the exact needs of the business, and designs and plug-ins readily available when using open sourced options such as WordPress.