Business Video: Much More Than Hype

One study revealed that 73 percent of B2B marketers believe video content has a positive effect on ROI. Beyond that, there are additional reasons it’s dominating the American insurance marketing landscape. Here are a few of them.

Powerful Storytelling

A written copy has been used for centuries to effectively share information. Before that, much information traveled via word of mouth. Most people now consider video the most powerful storytelling tool. Here are some of the advantages motion pictures provide:

  • More likelihood of emotionally engaging viewers
  • Consumers can replay and change volume as needed
  • Experience is curated by a careful selection of images, narration and music

Visually Appealing

If a still picture is worth 1,000 words, what’s the value of 10 seconds of video? It depends much on the quality of the footage. Good cinematography can make even a warehouse look glorious. Then, when you add a human touch, such as by means of interviews, you can further appeal to the viewer.

Simplifying the Abstract

Need to explain industry concepts to an outside audience? A video is likely the best tool in your arsenal. Narrated motion pictures also help explain subjects that viewers might not initially be interested in. American insurance marketing companies can similarly relay information about policies and claims, reducing office visits and consultation time.

Video sharing websites attract visitors in droves. Use the advantages that these tools provide to build a stronger business.