If your agency is growing, you may have chosen to explore insurance marketing organizations as a way to help accelerate that growth. Strategic, focused marketing plans that address both the content you’re putting out and the information coming in can yield valuable information, and help you to make the most of every working hour.
Make a Plan
The best marketing happens when you have a coherent, overarching plan that encompasses all of your online and offline communication, and when you have tools in place to capture information about prospects and customers. A good marketing plan will address:
- digital marketing
- offline marketing
- data collection & analysis
Before you make the call, post the article, or send out the mailing, ask what you hope to accomplish, and how. The best marketing materials provide some kind of immediate benefit to the customer. Are you providing information, answering questions, or solving problems? If not, how can you revise your materials so that they do those things? If people know that you have answers, they will be more ready to bring you their questions and their business.
Study Your Results
Take the time to see who responds, and when, and how. Using the information you capture helps you to focus your business. Many insurance marketing organizations can help you craft a plan that will meet your needs; find the right one, and watch your business grow.